Blog

Social media: the must-have 21st century marketing tool

As we tweet and blog our way through the second decade of the 21st century, social media is all the rage – indeed if companies aren’t using at least one form or other of social media to market their products or services, they almost certainly have a sneaking guilty feeling

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photo of two editing books

Five tips to help you compile a company style guide

Whether you’re a sole trader or a multinational organisation that employs thousands of people worldwide, it’s important to ensure your corporate tone of voice remains consistent across all your documents, presentations, promotional print, and social media platforms. However, as you may already have discovered in your own business, this is

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No ducking out of it: your business needs a consistent tone of voice

 

Do you sometimes judge people by their looks? A recent article on a BBC website suggests that most of us do.
However, when it comes to making a good impression in business, there are other factors to consider, too. One of these is the corporate identity that your business or organisation

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Can of soup with tomatoes

Manage expectations and avoid disappointed clients

My mum’s home-made potato soup is exceedingly tasty – she calls it “Mother’s Brew” and we, her now-very-grown-up children, have been fans of this tattie-based treasure since even before we could hold a spoon. However, one memorable day, when I was eight or nine, mother informed my brother and me (yes, “me”

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