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Five tips to help you compile a company style guide

Whether you’re a sole trader or a multinational organisation that employs thousands of people worldwide, it’s important to ensure your corporate tone of voice remains consistent across all your documents, presentations, promotional print, and social media platforms. However, as you may already have discovered in your own business, this is

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Can of soup with tomatoes

Manage expectations and avoid disappointed clients

My mum’s home-made potato soup is exceedingly tasty – she calls it “Mother’s Brew” and we, her now-very-grown-up children, have been fans of this tattie-based treasure since even before we could hold a spoon. However, one memorable day, when I was eight or nine, mother informed my brother and me (yes, “me”

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