I was fascinated, earlier today, to come across a list of the top 10 topics on Facebook likely to engage readers. Being a foodie, I was rather surprised to note that “food” came in at 10th place – in fact, to be honest I was even rather disappointed, because in my
Read moreThe age-old question: John and “I” or John and “me”?
Mondays can be a delicate time for our grey cells as they gear up for the week ahead, so here’s a little “gramm-ercise” to ease us in gently…
“John and I…” or “John and me…”? Well, it all depends on whether John and you are the subject or the object of
Read moreA new addition vs a new edition
Put simply: one bleats and the other is published
When I’m wearing my private tutor’s hat, I always advise my pupils that if they hear a word they don’t know the meaning of three times within a week, it’s definitely time to look it up. My theory is that if they’ve
Read moreSpellcheckers – the proofreader’s friend or foe?
You may not be a trained writer, but you’ve still laboured valiantly to the end of a marathon 26-page marketing report for an important client – an epic feat of writing endeavour, which has caused you to sacrifice numerous social engagements (not to mention the odd rainforest…).
At this point, the
The secret behind successful copywriting…
My writing resolution for 2014: never use three words when one will do
In the first week or so of any New Year, TV and the written press bombard us lesser mortals with talk of New Year’s resolutions. If you haven’t yet come up with a resolution for your business or
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