What is copywriting? Weaving words in such a way as to persuade, influence, inform, educate or entertain the reader.
Professional copywriting: unleashing the power of words
Effective copywriting is akin to creating the perfect cocktail: mixing together several shots of carefully chosen words and phrases, then adding a dash of verbal vibe before serving it up to an appreciative consumer.
By choosing to work with a professional wordsmith, you can be sure your words – just like that cocktail – will slip down a treat, leaving your readers feeling a warm tingly glow every time they think about your organisation and its products or services.
Get your message across loud and clear
Whether you’re a business, a public body or a private individual, concise, clear communication with customers, suppliers, patrons or the general public is essential to the success of your operation. Here are just a few examples of how harnessing word power effectively can help you grow:
- Engaging copy: compelling website text that grabs the attention of customers and makes them want to read on
- Persuasive copy: sales literature that wins orders
- Informative copy: powerful press releases, perfect presentations and memorable mailshots
- Instructive copy: intuitive product guides and manuals that are easy to follow
In every aspect of life, it makes sense to play to one’s strengths. Professional copywriters concentrate on what we do best i.e. writing, editing and proofreading, which allows you to focus on your strengths – whether you’re an engineer, tourism professional, retailer, designer, manufacturer, exporter, educator, artist, chef or farmer.