Tag : social media

Social media: the must-have 21st century marketing tool

As we tweet and blog our way through the second decade of the 21st century, social media is all the rage – indeed if companies aren’t using at least one form or other of social media to market their products or services, they almost certainly have a sneaking guilty feeling

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Why Translators had Bigger Biceps 30 Years Ago…

How the digital age has revolutionised translation research
 

A recent “big” birthday set me thinking about how much the translation industry has changed in the almost three decades since I emerged one sunny July afternoon from the Assembly Halls in Edinburgh, clutching a document (encased in a red cardboard tube) which

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Building Language

The importance of building language on secure foundations.
Occasionally, my writing background sees me called upon to tutor Higher English pupils, and I have to confess to feeling ever so slightly nervous about the lack of grammatical knowledge demonstrated by many of these youngsters. It appears that during the early years

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