Month: August 2014

photo of two editing books

Five tips to help you compile a company style guide

Whether you’re a sole trader or a multinational organisation that employs thousands of people worldwide, it’s important to ensure your corporate tone of voice remains consistent across all your documents, presentations, promotional print, and social media platforms. However, as you may already have discovered in your own business, this is easier said than done… Let’s┬ábe …

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No ducking out of it: your business needs a consistent tone of voice

  Do you sometimes judge people by their looks? A recent article on a BBC website suggests that most of us do. However, when it comes to making a good impression in business, there are other factors to consider, too. One of these is the corporate identity that your business or organisation creates through its …

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