Karen

Tutoring in Scotland from content marketing experts at CMA conference in Edinburgh

The content marketing conference where no one forgot to be awesome…

Content Marketing, Social Media Marketing / By

Unlike my esteemed copywriting colleague John Espirian, who is ‘relentlessly helpful’, I veer more towards the strapline ‘relentlessly procrastinating’, so it is perhaps unsurprising that I am writing this review almost exactly a month after returning from the CMALive18 conference in Edinburgh. Still, I shall seek solace (and an excuse!) in the knowledge that American …

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content marketing conference

Why the CMA Content Marketing Conference in Edinburgh Rocked

Copywriting, Corporate Communications, Marketing, Social Media / By

What was so awesome about #CMALive17? The minute I spotted the jar of sweets on the table, I knew this was my kind of conference… Working as a solo entrepreneur undoubtedly has its advantages – such as no office politics, no psycho boss (whom you will never please however hard you try), no fights over …

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photo of two editing books

Two tips to make your proofreading more effective

Copywriting, Editing Tips, Proofreading / By

Recently, while attending a business breakfast organised by Fife Women in Business, I shared with fellow breakfasters a couple of tips for proofreading short documents more efficiently. Afterwards, several people mentioned to me how useful they had found these tips, so I thought it would make sense to share them here on the blog in …

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hedgehog curled up into a ball

Do you curl up and ignore your copy deadline or get writing?

Copywriting, Corporate Communications / By

“I love deadlines. I love the whooshing noise they make as they go by.” ― Douglas Adams, The Salmon of Doubt A friend once compared the process of creating fresh copy to that of giving birth… but without the pain relief. Any of us who have sat staring at a blank piece of paper (or blank screen), bereft …

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Worn, shabby shoes

Blogging – and why this writer should practise what she preaches!

Blog, Copywriting, Editing Tips / By

As a child, I remember hearing people say that “The cobbler’s bairns are aye the worst shod” – only in those days, I did not fully appreciate what this meant. I hadn’t heard the expression for some time, but it came back to haunt me the other day when I was earnestly explaining to one of my …

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