During a recent consultation with our local GP, I accidentally mixed up the words “panacea” and “placebo” – which confirmed, in a way that nothing else could have, that I was not a well woman! Joking apart though, it did give me the idea for a blog post that looked at a few oft-confused words, …
You can tell an editor is ill when she mixes up her words… Read More »
As we tweet and blog our way through the second decade of the 21st century, social media is all the rage – indeed if companies aren’t using at least one form or other of social media to market their products or services, they almost certainly have a sneaking guilty feeling that they probably should be …
Social media: the must-have 21st century marketing tool Read More »
Whether you’re a sole trader or a multinational organisation that employs thousands of people worldwide, it’s important to ensure your corporate tone of voice remains consistent across all your documents, presentations, promotional print, and social media platforms. However, as you may already have discovered in your own business, this is easier said than done… Let’s be …
Five tips to help you compile a company style guide Read More »
Do you sometimes judge people by their looks? A recent article on a BBC website suggests that most of us do. However, when it comes to making a good impression in business, there are other factors to consider, too. One of these is the corporate identity that your business or organisation creates through its …
No ducking out of it: your business needs a consistent tone of voice Read More »
My mum’s home-made potato soup is exceedingly tasty – she calls it “Mother’s Brew” and we, her now-very-grown-up children, have been fans of this tattie-based treasure since even before we could hold a spoon. However, one memorable day, when I was eight or nine, mother informed my brother and me (yes, “me” is correct – see why here) …
Manage expectations and avoid disappointed clients Read More »
