Copywriting

content marketing conference

Why the CMA Content Marketing Conference in Edinburgh Rocked

What was so awesome about #CMALive17? The minute I spotted the jar of sweets on the table, I knew this was my kind of conference… Working as a solo entrepreneur undoubtedly has its advantages – such as no office politics, no psycho boss (whom you will never please however hard you try), no fights over …

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photo of two editing books

Two tips to make your proofreading more effective

Recently, while attending a business breakfast organised by Fife Women in Business, I shared with fellow breakfasters a couple of tips for proofreading short documents more efficiently. Afterwards, several people mentioned to me how useful they had found these tips, so I thought it would make sense to share them here on the blog in …

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hedgehog curled up into a ball

Do you curl up and ignore your copy deadline or get writing?

“I love deadlines. I love the whooshing noise they make as they go by.” ― Douglas Adams, The Salmon of Doubt A friend once compared the process of creating fresh copy to that of giving birth… but without the pain relief. Any of us who have sat staring at a blank piece of paper (or blank screen), bereft …

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Worn, shabby shoes

Blogging – and why this writer should practise what she preaches!

As a child, I remember hearing people say that “The cobbler’s bairns are aye the worst shod” – only in those days, I did not fully appreciate what this meant. I hadn’t heard the expression for some time, but it came back to haunt me the other day when I was earnestly explaining to one of my …

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