What was so awesome about #CMALive17? The minute I spotted the jar of sweets on the table, I knew this was my kind of conference… Working as a solo entrepreneur undoubtedly has its advantages – such as no office politics, no psycho boss (whom you will never please however hard you try), no fights over …
Why the CMA Content Marketing Conference in Edinburgh Rocked Read More »
“I love deadlines. I love the whooshing noise they make as they go by.” ― Douglas Adams, The Salmon of Doubt A friend once compared the process of creating fresh copy to that of giving birth… but without the pain relief. Any of us who have sat staring at a blank piece of paper (or blank screen), bereft …
Do you curl up and ignore your copy deadline or get writing? Read More »
Whether you’re a sole trader or a multinational organisation that employs thousands of people worldwide, it’s important to ensure your corporate tone of voice remains consistent across all your documents, presentations, promotional print, and social media platforms. However, as you may already have discovered in your own business, this is easier said than done… Let’s be …
Five tips to help you compile a company style guide Read More »
Do you sometimes judge people by their looks? A recent article on a BBC website suggests that most of us do. However, when it comes to making a good impression in business, there are other factors to consider, too. One of these is the corporate identity that your business or organisation creates through its …
No ducking out of it: your business needs a consistent tone of voice Read More »
