Marketing

content marketing conference

Why the CMA Content Marketing Conference in Edinburgh Rocked

Copywriting, Corporate Communications, Marketing, Social Media / By

What was so awesome about #CMALive17? The minute I spotted the jar of sweets on the table, I knew this was my kind of conference… Working as a solo entrepreneur undoubtedly has its advantages – such as no office politics, no psycho boss (whom you will never please however hard you try), no fights over …

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Can of soup with tomatoes

Manage expectations and avoid disappointed clients

Blog, Copywriting, Marketing / By

My mum’s home-made potato soup is exceedingly tasty – she calls it “Mother’s Brew” and we, her now-very-grown-up children, have been fans of this tattie-based treasure since even before we could hold a spoon. However, one memorable day, when I was eight or nine, mother informed my brother and me (yes, “me” is correct   – see why here) …

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