business

content marketing conference

Why the CMA Content Marketing Conference in Edinburgh Rocked

Copywriting, Corporate Communications, Marketing, Social Media / By

What was so awesome about #CMALive17? The minute I spotted the jar of sweets on the table, I knew this was my kind of conference… Working as a solo entrepreneur undoubtedly has its advantages – such as no office politics, no psycho boss (whom you will never please however hard you try), no fights over …

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photo of two editing books

Five tips to help you compile a company style guide

Branding, Copywriting, Corporate Communications / By

Whether you’re a sole trader or a multinational organisation that employs thousands of people worldwide, it’s important to ensure your corporate tone of voice remains consistent across all your documents, presentations, promotional print, and social media platforms. However, as you may already have discovered in your own business, this is easier said than done… Let’s be …

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