What was so awesome about #CMALive17? The minute I spotted the jar of sweets on the table, I knew this was my kind of conference… Working as a solo entrepreneur undoubtedly has its advantages – such as no office politics, no psycho boss (whom you will never please however hard you try), no fights over …
Why the CMA Content Marketing Conference in Edinburgh Rocked Read More »
Recently, while attending a business breakfast organised by Fife Women in Business, I shared with fellow breakfasters a couple of tips for proofreading short documents more efficiently. Afterwards, several people mentioned to me how useful they had found these tips, so I thought it would make sense to share them here on the blog in …
Two tips to make your proofreading more effective Read More »
“I love deadlines. I love the whooshing noise they make as they go by.” ― Douglas Adams, The Salmon of Doubt A friend once compared the process of creating fresh copy to that of giving birth… but without the pain relief. Any of us who have sat staring at a blank piece of paper (or blank screen), bereft …
Do you curl up and ignore your copy deadline or get writing? Read More »
As a child, I remember hearing people say that “The cobbler’s bairns are aye the worst shod” – only in those days, I did not fully appreciate what this meant. I hadn’t heard the expression for some time, but it came back to haunt me the other day when I was earnestly explaining to one of my …
Blogging – and why this writer should practise what she preaches! Read More »
Whether you’re a sole trader or a multinational organisation that employs thousands of people worldwide, it’s important to ensure your corporate tone of voice remains consistent across all your documents, presentations, promotional print, and social media platforms. However, as you may already have discovered in your own business, this is easier said than done… Let’s be …
Five tips to help you compile a company style guide Read More »
