My mum’s home-made potato soup is exceedingly tasty – she calls it “Mother’s Brew” and we, her now-very-grown-up children, have been fans of this tattie-based treasure since even before we could hold a spoon. However, one memorable day, when I was eight or nine, mother informed my brother and me (yes, “me” is correct – see why here) …
Manage expectations and avoid disappointed clients Read More »
I was fascinated, earlier today, to come across a list of the top 10 topics on Facebook likely to engage readers. Being a foodie, I was rather surprised to note that “food” came in at 10th place – in fact, to be honest I was even rather disappointed, because in my rare leisure hours I also …
Top 10 topics for Facebook success in one post – can you do better? Read More »
Are you good at what you do? As a copywriter and journalist, I am regularly asked what makes a “good writer”. You’d think the answer would be blindingly obvious, wouldn’t you? However, it’s actually incredibly difficult to define what makes a writer “good”. Why? Well, the main reason is that each individual reader has his …
