What was so awesome about #CMALive17? The minute I spotted the jar of sweets on the table, I knew this was my kind of conference… Working as a solo entrepreneur undoubtedly has its advantages – such as no office politics, no psycho boss (whom you will never please however hard you try), no fights over …
Why the CMA Content Marketing Conference in Edinburgh Rocked Read More »
As we tweet and blog our way through the second decade of the 21st century, social media is all the rage – indeed if companies aren’t using at least one form or other of social media to market their products or services, they almost certainly have a sneaking guilty feeling that they probably should be …
Social media: the must-have 21st century marketing tool Read More »
How the digital age has revolutionised translation research A recent “big” birthday set me thinking about how much the translation industry has changed in the almost three decades since I emerged one sunny July afternoon from the Assembly Halls in Edinburgh, clutching a document (encased in a red cardboard tube) which proclaimed me to …
The importance of building language on secure foundations. Occasionally, my writing background sees me called upon to tutor Higher English pupils, and I have to confess to feeling ever so slightly nervous about the lack of grammatical knowledge demonstrated by many of these youngsters. It appears that during the early years of secondary school they …
